Transforming the learning experience.
Connecting and encouraging learners everywhere
A centre for learning.
For decades, WSE has set the benchmark in English language education globally. With the proliferation of digital offerings reducing the barriers to entry for new students, WSE wanted a digital-first way to engage prospective students.
WSE came to Reason to design and build an iOS and Android application that would act as a lead generation tool for their teaching centres. Reason saw a more significant opportunity: to deliver a digital strategy that would drive leads into learning centres, build new digital revenue streams and increase their addressable market.
Digital Strategy, Product Design, Development
for global delivery
new customers engaged through new digital channels
lower CPL than any other channel
How do we learn?
Structured in-person education has its role, but WSE saw a need for a digital-first interaction as smart devices change behaviour.
Research uncovered that customers prioritise convenience and informal learning through conversation. They want to practise by talking to their peers worldwide, in a real-time environment, about topics they enjoy. They reported that this would help them be more adventurous in their learning and, crucially for WSE, make them more likely to return.
Building conversations into learning opportunities.
Combining user-centric experience design, storytelling and an iterative project approach, Reason delivered an integrated social and marketing platform with a mobile learning app at its core.
The app enables learners from around the world to have conversations with each other in a format that made practising fun. Using WSE’s existing foundational learning framework, the content allows users to see and track their progress, with built-in social validation features to provide real-time feedback.
Integrating the service into WSE’s global marketing platform enabled local centres to target and deliver meaningful content based on individual customer’s interests and proficiency and dynamically offer relevant face to face courses via a seamless customer experience across the app, email and in person.
What did we learn?
Within 3 months, a mobile platform pilot was released to Vietnam and Columbia with an accompanying digital marketing campaign across paid search and social. Feedback was overwhelmingly positive, and as a result, WSE rolled out the platform globally.
This digital platform allows Wall Street English to deliver a digital-first offering. It differentiates WSE from the current rote learning services market through social networking and informal learning, global alumni and a blended learning environment tailored to the individual.
Reason continues to work with WSE on digital transformation around the globe.
- The app has an average 4.5 rating in the Apple AppStore from over 650 reviews
- Over 10,000 people had installed the app within 12 months
- 35% of app users requested WSE course information