Business Director

I create meaningful client connections based on trust and transparency – blending old-fashioned values with tech for a bright business future. By removing barriers and building rich and rewarding relationships, I unearth obstacles that clients may face, to collaborate on solutions. I dig deep to uncover stress points and failed goals, drill down to what our clients really want, and pitch innovative digital solutions that deliver tangible business benefits.

As Business Director, I bring 17 years of mainline advertising, digital communications and digital product experience to Reason. I led Ogilvy’s digital communications in the subcontinent for the whole of Vodafone. We had a glorious run together: scoping exciting avenues for growth and creating innovative, award-winning customer experiences. At Somo Global, I won, nurtured and grew a pivotal consumer IoT and financial services digital product mandate. Across industry sectors, I built intelligent, intuitive and real-time customer results.

My objective is to partner brands in achieving their digital ambitions and on the way, develop robust networks and sustainable relationships with like-minded business professionals. Having lived in several countries, it has not only given me a keen understanding of different cultures but also on international cuisines and indigenous regional products and elevating flavour profiles. I love to express myself through my cooking experiences and bring worldly influences to redefine modern Indian food.