Peter.

Managing Director

I specialise in helping companies break through the growth barrier.
Under my leadership, the business has matured from a small start-up to a multi-million pound digital transformation agency, with a reputation for excellence.

My people skills combined with commercial experience are probably my biggest strength. I mix the rigour and structure from 15 years of FTSE 100 experience, with a further 15 years of speed and agility from successful start-ups. My core belief is that you can’t scale out of chaos. Instead, I blend context and understanding from my hybrid background, to provide the right amount of consistency from which to scale, without destroying the pace and flexibility that makes a small business flourish.
I understand the problems our clients face and can relate to the pressures they are under, in order to help them get stakeholder buy-in for our projects. Early in my career I was taught to run towards the fire and tackle problems head on. I've learned to keep a cool head in a crisis, and when things don’t go to plan, clients trust me to tell it exactly as it is and get it sorted.

A thriving company depends on the talent, commitment and enthusiasm of its team. With a lifelong passion for international rugby, I echo Eddie Jones’ ambition to make the England squad the best in the world. This is my approach at Reason – to inspire, create a diverse, well-rounded team of experts and nurture our talent to become the next generation of international superstars.