Senior Experience Designer

Shoreditch, London / Flexible Working

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We're looking for an ambitious advocate of user-centred design to work on exciting digital transformation projects.

We’re an independent digital product studio of 50 friendly and focused individuals, with an international client list of global brands, ranging from Retail (Gap, Levi Strauss) and Financial Services (UBS, ANZ) to Media (Channel 4, Harper Collins) and Telecoms (Deutsche Telecom).

We build long term partnerships with brands seeking digital transformation. With user-centred design at the core of our approach, we work hard to understand their underlying needs. Together we explore the most effective route to deliver change that matters.

With a full stack capability, our design and engineering teams work closely together to bring designs to life. This helps us accelerate progress from problem to product at scale, to drive value and create lasting impact.

We’ve been growing since 2012, and last year was no exception. We had a strong year supporting our clients through Covid, and as a result we are building our design team so that we can tackle even bigger challenges, always in a user-centred way.

What you'll get up to

As a Senior Experience Designer, you’ll be leading on the User Experience side of client engagements. You’ll make sure that we design and build products that are effective, efficient and delight users.

During the course of an engagement with a client, you’ll:

  • Usually get involved from the very beginning, helping to understand the brief and shape our approach
  • Lead collaborative workshops with clients and colleagues, to understand business requirements, make strategic decisions and co-create designs
  • Plan and facilitate qualitative and quantitative research with users to understand their needs and extract actionable insights
  • Figure out ways to communicate insights, helping our clients understand and connect with users
  • Define and visualise the end-to-end experience with a product or service, through storyboards, journey maps and roadmaps
  • Create sketches, wireframes and prototypes that form the basis of a product or service
  • Present your ideas to clients, test them with users, and act on the feedback
  • Advocate for inclusivity and accessibility in our approach in the products and services you design
  • Work alongside the rest of the team as the product gets built and launched, helping to turn your ideas into reality
  • Define how to measure the business and user outcomes of the products and services you design, and for plan for ongoing iteration and validation

Apart from client work, you’ll also:

  • Inspire and mentor other members of the team
  • Keep learning about research and design, contributing to our collection of tools and methodologies
  • Get the opportunity to write and talk about your work, raising your profile (and that of our team and company)

Who we're looking for

We’re looking for people who can go beyond just delivering research & design work, who have stepped up to lead and influence others.

You’ll need to show us that …

  • You’ve got significant experience (at an agency or client-side) doing user research & designing products and services, working as part of a team with other designers and engineers
  • You can advocate and explain your work in an understandable way without jargon
  • You know how to respond to feedback on your work and on your approach
  • You can take your colleagues and your clients/stakeholders on a journey with you, so they buy into your approach and your design decisions
  • You care about the integrity of your work, but can still balance user, business & technical needs and take calculated risks to get things done
  • You have some tools & software that you love to use, but are happy to try others too
  • You can work autonomously, but know when to ask for help
  • You’re eligible to work permanently in the UK (sorry, that’s not us, that’s the Home Office)

You might enjoy working here even more if:

  • You’ve got experience working as part of an Agile team, continuously delivering software
  • You enjoy working with data-driven tools and complex workflows for “expert” users
  • You like untangling the complexity of large digital transformation projects

If you’re worried that you don’t 100% tick all of these boxes, please speak to us anyway. We know the “perfect candidate” doesn’t exist and we love it when people bring their own perspectives and passions to Reason.

We’ll encourage you to develop in areas you’re passionate about, and we will support you in exploring areas you’d like to grow in.

Meet your team

Your manager and mentor at Reason will be our Head of UX Design, Alex Baxevanis. Alex has 15 years of experience in user research and UX design, and has led UX teams for the last 5 years, so you’ll have a lot to learn from him. He’ll work with you to create a personal development plan and guide your growth within Reason.

Michael Dingle is our Design Director and co-founder, he is an active member of the design team, always excited to hear ideas, feedback and thoughts from the team and happy to talk about where we’re heading as a company.

What you’ll get

  • A fair reward for your effort
    • Benchmarked salary & 8% pension contribution
    • Annual profit share
  • Time off to disconnect, relax & care for your family
    • 25 days paid time off & bank holidays
    • Extra 10 days paid holiday every 3 years
    • Enhanced parental compensation packages
  • Investment in your personal learning & development
    • Personal development budget to use for training & conferences
    • Regular company-wide training
    • Book purchases
    • Regular team & company meetings to give you visibility across all the work we do
  • Contribution to your health and wellness
    • Significant wellness budget
    • Social events to help you bond with your team
    • Independent Employee Assistance Programme to help out with issues including mental health, money, HR
  • The right tools to do your job
    • Standing desk, headphones, input devices, software licenses - do we even need to mention this?
    • Annual technology budget you can use to experiment with new kit

What about Covid & flexible working?

Right now, we’re all working from home, with the office open (with Covid-safe measures) for occasional meetings and for anyone who wants a change of scenery. We’ve given as much support as we can for people to work comfortably from home, and will continue to do this.

As and when government regulations relax, we’re aiming for a blended remote working & in-person model. We’ll likely have a minimum number of days in the office (e.g. once or twice a week), probably aligned to specific project/client meetings, with flexibility to work elsewhere for the rest of the time.

So if you’re interested in the role but can only commit to come to the London office for a few days, don’t let this be a barrier - we’ll be happy to discuss your individual circumstances.

And when it does become more common to head back into the office, you’ll be pleased to find:

  • space for collaboration and meeting pods for quietly joining remote/hybrid meetings
  • a pet-friendly & bike-friendly office
  • two huge roof terraces (for when it gets sunny)
  • fully-stocked company kitchen (request your favourite snacks!)

What next?

  • Decide if this job is for you (if you have any questions, please email us at
  • Apply by emailing us at -send us a summary of your experience (including some samples of your work) and tell us why you’re excited about this role
  • If your experience seems relevant, we’ll invite you for an interview
  • We normally have a 2-round interview process (for now, all done remotely):
    • First round is for you to talk about yourself, your career and ambitions, and to ask us questions about Reason
    • In the second round, we’ll ask you to present some of your previous work to us, explaining the outcomes and the challenges you’ve had to overcome to get there.